The bad news is that many business people have become so connected, that 'click and view' consumes the major portion of their productive days or evenings. Attending expositions or industry trade shows is an excellent way for you or your team to obtain new knowledge, meet industry experts and learn about leading edge developments with clients or trends in your own industry or trade. Attending product shows and expos stimulates creativity by learning first hand new innovations and in the environment of conference venues, hotels or convention centres where low pressure to buy is encouraged and high value in learning is noted.
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