Almost all major search engines try to provide results based on the geographical location of the user. So, even if the user does not type the name of his locality in his search queries, search engines can provide geographically targeted ads as per his location. Creating awareness among the local customers impacts the business positively as customers generally prefer local stores for their requirements. Hence, placing your ads on the search result pages of your area and neighborhoods will draw attention from the local customers. Moreover, many of the local residents are happy to see their local stores online, show more interest in knowing their business and approach them when required.
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